FAST TRACK, winner
of the EGR White Label Partner of the Year 2017, is now making a core piece of
their platform available to the market. This is the latest effort to
further simplify the online casino business from the team known for building
leading customer experiences for online casinos such as Metal Casino, Ikibu,
Casino Calzone, InstaCasino and Joreels.
FAST
TRACK (FT) promises the industry a new way of working; enabling organisations
to deliver exceptional customer experiences in a more efficient and automated
way.
“We have
been approached by a large number of operators, asking us how we managed to
achieve such high conversion and retention rates across our partners. FT CRM is
one of the core enablers - with so much interest it is a delight to make the
platform available to the industry,” says Simon Lidzén, Co-founder and CEO
of FAST TRACK.
FT CRM is
built entirely on real-time data, and eliminates the traditional, manual, ad
hoc campaign process – dragging lists and uploading in multiple systems to run
a single campaign. FT CRM coordinates all aspects of communication and rewards
and, most importantly, is a tool fit for iGaming operations workflows.
“It was
clear to me from day one, in order to deliver an exceptional customer
experience, we first needed to fix the fundamental problems in how CRM is
managed - manual ad hoc processes and moving lists between different systems
are not scalable. Additionally, we needed a tool which fits our work process,”
Simon continues.
The vast
majority of CRM tools available today are built for a different purpose and
industry. FT CRM is the only CRM tool built specifically for the iGaming
sector.
“We built
this tool for our partners in lack of other options, it is completely designed
for the iGaming work process and solves real problems in day-to-day
operations,” Simon adds.
FAST TRACK will make an
official launch at ICE 2019 and is accepting demo and meeting requests from the
link below.
sales@fasttrack-solutions.com
